Evita, Evita (0252077) (2006) Peranan Biaya Periklanan dalam Meningkatkan Hasil Penjualan pada Restoran Grand Eastern. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Nowadays the food positioning as basic needs has turn into such commerce commodity that never has been gone. There are a lot of restaurant that provide any kind of food that match the consumer appetite. This situations has made some business developer try to run the business. Grand Eastern Restaurant Bandung, is located at Jl. Pasirkaliki, is well known as international restaurant that serve Chinese food modern. Their consumer target is middle to up class. The appearance of same kind restaurant has push Grand Eastern Restaurant to tied rivalry in the world of restaurant business. Meanwhile, Grand Eastern Restaurant has to maintenance their consumer, before they try to look the other restaurant, with advertising as we known that the main purpose is to introduce the restaurant it self and try to publicate but that’s not all, advertising also try to remind the consumer. The purpose of this research is to find out the close relationship between advertising budgeting with the increase of selling volume in Grand Eastern Restaurant. The method used in this research is the research method, the case study using the correlation analysis technique and the type of research is explanatory and the aim is to explain causal relationship between variables using hypothetical research. The data is collected by document study, interviews and literature study. Data analysis is done by quantitative and qualitative way. The qualitative analysis is done by SWOT analysis. While the quantitative analysis is done by using data normality tests continued by Pearson’s coefficient correlation between advertising budgeting variable (x) and selling volume variable (y). This variable is used for calculating correlation and testing hypothesis. The significance data tests use student’s distribution and that distribution in intended to identify close relationship between variable x and y. In several tests, there is also a trend analysis which is used to see fluctuation which possibly tends to go into one directions. From the result of the research using Pearson’s coefficient correlation, I conclude that advertising budgeting done by Grand Eastern Restaurant have a relation with the increase of the sales volume. And from this qualitative research results, we can conclude that there are many factors which possibly influence selling volume increase, besides the advertising budgeting factor.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 23 Mar 2016 09:58 |
| Last Modified: | 23 Mar 2016 09:58 |
| URI: | http://repository.maranatha.edu/id/eprint/19575 |
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