Kusumawardhani, Dyah (0352203) (2009) Pengaruh Pelaksanaan Bauran Pemasaran Jasa Tambahan (The Expanded Marketing Mix Service) terhadap Load Factor Travel X-Trans Jakarta - Bandung. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Dari hasil penelitian diketahui besarnya korelasi pearson antara bauran pemasaran jasa tambahan (The Expanded Marketing Mix Service) dengan Load Factor adalah 0,755 kemudian didapat besaran koefisien determinasi sebesar 76.03% untuk People, 39.5641% untuk Physical Evidence, dan 52.41% untuk Process. Bauran pemasaran jasa tambahan ditinjau dari tiga aspek, yaitu : People (Orang), Physical Evidence (Bukti Fisik/lingkungan fisik), Process (Proses). Metode penelitian yang digunakan penulis adalah metode deskriptif verifikatif. Tipe penelitian ini adalah deskriptif verifikatif. Unit analisis (Unit of Analysis) penelitian ini adalah individu yaitu para penumpang travel X – Trans jurusan Jakarta – Bandung. Dilihat dari waktu pengumpulan datanya (Time Horizon) penelitian ini bersifat cross section.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Bauran Pemasaran Jasa Tambahan (The Expanded Marketing Mix Service), Load Factor |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 14 Dec 2015 03:58 |
| Last Modified: | 14 Dec 2015 03:58 |
| URI: | http://repository.maranatha.edu/id/eprint/17916 |
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