Hutagalung, Juwinyto (1152305) (2015) Pengaruh Kualitas Pelayanan terhadap Ekuitas Merek serta Implikasinya pada Kepuasan Konsumen (Mahasiswa Maranatha) di Rumah Sakit Gigi dan Mulut Maranatha. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini bertujuan untuk mengetahui apakah unsur dalam kualitas pelayanan seperti ; tangible, reliability, responsiveness, assurance, dan emphaty berpengaruh terhadap brand equity serta apakah terdapat implikasi pada kepuasan konsumen RSGM dan untuk menganalisis pengaruh langsung dan tidak langsung serta faktor apa yang kurang dalam hal mempengaruhi kepuasan konsumen di Rumah Sakit Gigi dan Mulut Maranatha(RSGM). Populasi dari penelitian ini merupakan mahasiswa/I Maranatha yang melakukan kunjungan berobat gigi/mulut di Maranatha. Sampel yang diambil adalah sebanyak 100 responden. Dengan menggunakan teknik Non Probability Sampling dengan pendekatan purposive sampling.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | kualitas layanan, brand Awereness, perceived quality, brand association, brand loyalty, tangible (bukti fisik), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), emphaty (kepedulian), kepuasan konsumen. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 30 Nov 2015 04:56 |
| Last Modified: | 30 Nov 2015 04:56 |
| URI: | http://repository.maranatha.edu/id/eprint/17595 |
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