Pengaruh Celebrity Endorser (Cinta Laura) terhadap Minat Beli Konsumen Produk Extra Joss di Universitas Kristen Maranatha Bandung

Auwy, Ardy Putra (0552112) (2009) Pengaruh Celebrity Endorser (Cinta Laura) terhadap Minat Beli Konsumen Produk Extra Joss di Universitas Kristen Maranatha Bandung. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Use celebrity endorsers in advertising product will make consumer feel interest to this product. To look information about this product I make a research and namely of research is non-probability sampling method. To use purposive sampling technique. The name of research is take pursuant to certain criterion. By propagant kuesioner to 140 respondent in University Christian Maranatha Bandung. Which have beverage advertisement drink energy of extra joss. Election of responder using of regression doubled linier and data later analysed quantitatively method and using program of SPSS 11.5. after processing can know that influence of Credibility Source of (Cinta Laura) to enthusiasmbuy consumerto product of Extra Joss is 36.6%. where the value big enough its influenced by other factor, like Quality Goods, Appetite Consumer, Service To consumer, Emulation Cut Under become, and price.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: advertising, Brand, Consumer Behaviors, Consumer Marketing
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 26 Oct 2015 09:25
Last Modified: 18 Jan 2016 07:54
URI: http://repository.maranatha.edu/id/eprint/16283

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