Rahardjo, Dennis Oey (0752262) (2012) Analisis Switcher Buyer, Habitual Buyer, Satisfied Buyer, Liking of the Brand, Committed Buyer Produk Supplement. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini bertujuan untuk mengetahui tingkat brand loyalty konsumen atas produk supplement dan mengetahui susunan piramida loyalitas, yang meliputi switcher, habitual buyer, satisfied buyer, liking of the brand, dan committed buyer atas produk supplement. Hasil penelitian atas 100 orang mahasiswa menunjukkan bahwa: lebih banyak konsumen yg berada di “habitual buyer” yang membeli hanya karena kebiasaan dan tersedianya barang.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Brand Loyalty, Switcher Buyer, Habitual Buyer, Satisfied Buyer, Liking of the Brand |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 13 Jul 2015 03:35 |
| Last Modified: | 04 Feb 2016 08:04 |
| URI: | http://repository.maranatha.edu/id/eprint/14119 |
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