Hubungan Brand Personality yang Dilakukan Gokana Teppan & Brand Loyalty Konsumen (Studi pada Mahasiswa Universitas Kristen Maranatha)

Jingga, Wilson (0852245) (2011) Hubungan Brand Personality yang Dilakukan Gokana Teppan & Brand Loyalty Konsumen (Studi pada Mahasiswa Universitas Kristen Maranatha). Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Gokana Teppan as a Japanese restaurant located in Bandung Ciwalk establish brand personality to attract consumers to still be able to remember the brand. In addition, the brand personality is formed in order to differentiate a brand with a competitor's brand, which is expected to create brand loyalty. Therefore, to determine the relationship established by Gokana Teppan between brand personality and brand loyalty, research conducted by distributing questionnaires to consumers Gokana Teppan. The results obtained indicate a strong relationship between brand personality and brand loyalty.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: brand personality and brand loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 03 Jul 2015 08:18
Last Modified: 03 Jul 2015 08:18
URI: http://repository.maranatha.edu/id/eprint/13840

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