Rani, Nina Puspa (0952022) (2013) Pengaruh Framed Message, Ending Price, dan Gender pada Sikap Konsumen. Undergraduate thesis, Universitas Kristen Maranatha.
|
Text
0952022_Abstract_TOC.pdf - Accepted Version Download (111Kb) | Preview |
|
![[img]](http://repository.maranatha.edu/style/images/fileicons/text.png) |
Text
0952022_Appendices.pdf - Accepted Version Restricted to Repository staff only Download (1220Kb) |
|
|
Text
0952022_Chapter1.pdf - Accepted Version Download (146Kb) | Preview |
|
|
Text
0952022_Chapter2.pdf - Accepted Version Restricted to Repository staff only Download (407Kb) |
|
|
Text
0952022_Chapter3.pdf - Accepted Version Restricted to Repository staff only Download (244Kb) |
|
|
Text
0952022_Chapter4.pdf - Accepted Version Restricted to Repository staff only Download (412Kb) |
|
|
Text
0952022_Conclusion.pdf - Accepted Version Download (114Kb) | Preview |
|
|
Text
0952022_Cover.pdf - Accepted Version Restricted to Repository staff only Download (126Kb) |
|
|
Text
0952022_References.pdf - Accepted Version Download (149Kb) | Preview |
Abstract
Strategi pesan dan strategi harga merupakan salah satu alat komunikasi pemasaran yang berdampak pada perilaku konsumen. Penelitian ini merupakan penelitian eksperimen yang bertujuan untuk menguji pengaruh langsung dan pengaruh interaksi antara Framed Message, Ending Price, dan Gender pada sikap konsumen. Hasil menunjukan bahwa Ending Price secara langsung dan berinteraksi dengan Gender mempengaruhi sikap konsumen. Diharapkan penelitian ini memberikan kontribusi kepada perusahaan dalam menyusun strategi periklanan.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Framed message, Ending Price, Gender, Sikap Konsumen |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 18 Jun 2015 10:02 |
| Last Modified: | 16 Feb 2016 06:32 |
| URI: | http://repository.maranatha.edu/id/eprint/13286 |
Actions (login required)
 |
View Item |
