Pratama, Dimas Adi (0651437) (2012) Manfaat Penerapan Balanced Scorecard terhadap Peningkatan Kinerja Perusahaan (Studi Kasus pada PT Telkom (Persero) Bandung). Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
To deal with more and more competitive business environment, requires the use of performance measurement methods that can assess overall company performance, in this case, the methods that can fit to those criteria is Balanced Scorecard. The purpose of this research is to find out how effective is the company performance after they apply the Balanced Scorecard method and the benefits over the use of Balanced Scorecard to increase the company performance. The research method use is analysis descriptive research method. From the analysis that has been done,requires study from each perspective inside of Balanced Scorecard to understand how effective is the company performance after the use of Balanced Scorecard, that is financial perspective, costumer perspective, internal business process perspective, and learning and growth perspective. The strategic objective of the company is to achieve 30 million USD to obtain the market capitalization. To accomplish that objective the company perform 3 grand strategic, that is, maintain the revenue growth and the profit from business portofolio, develop scale and scope to maintain growth rate to become the company that rules the regional, lead a transformation from one size fits all business mode to based on costumer segments business mode. The authors do the research in PT Telkom that has been applying the Balanced Scorecard for some years.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | balanced scorecard, company performance effectiveness, strategic objectives, and grand strategic |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Faculty of Economics > 51 Accounting Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 16 Jun 2015 09:43 |
| Last Modified: | 16 Jun 2015 09:43 |
| URI: | http://repository.maranatha.edu/id/eprint/13184 |
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