Serafina, Louise (1064048) (2014) Perancangan Media Promosi Event Branding Sebagai Pengenalan Objek Wisata Kampung Budaya Sindangbarang. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Art and culture are important things for people, especially young people. In fact the art and culture of Indonesia start to diminish since the modernization. This research aims of introducing the students and college students to Sindangbarang Cultural Village rich in art and culture of Indonesia. However, most of urban people are not aware of the existence of Sindangbarang, especially the youngsters. The strategy to reach the youngsters is through their habit. Young people these days mostly use social media to get the information, so the effective promotional media used is website and social media. Those media, will present various information about arts and culture as well as the activities to be carried out. Many students can easily join the cultural activities so they will learn the art and cult ure effectively. They will understand that art and culture are the property to be maintained and preserved. so that young people will be more aware of the arts and culture. The research showes that it is possible to reintroduce art and culture of Indonesia in an easy and fun way. This is the key to developing and maintain Indonesian art and culture in interesting ways.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | art, culture, Sindangbarang, Promotion design, youngsters, Indonesia |
| Subjects: | N Fine Arts > NX Arts in general |
| Divisions: | Faculty of Arts & Design > 64 Visual Communication Design Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 04 Feb 2015 02:09 |
| Last Modified: | 04 Feb 2015 02:09 |
| URI: | http://repository.maranatha.edu/id/eprint/10207 |
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