Concept of Marketing Education Services 4.0

Nurbasari, Anny and Harani, Nisa Hanum (2019) Concept of Marketing Education Services 4.0. In: International Joint Seminar: ‘Indonesian High Education Institution Strategy in Facing the Industrial Revolution 4.0’, November 11, 2019.

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The Challenge of Higher Education is how to prepare and map the workforce from the struggle for education in facing the industrial revolution 4.0. This research aims to explain the concept of marketing education in the digital age. The method used is the study of literature. The results of the study imply that interdisciplinary curriculum and learning methods based on innovation reference research, must adapt business changes, be more competitive industries and follow the development of science and science. With students who handle mastery of data and technology, humanities knowledge, skills, leadership, and entrepreneurship, with the development of marketing services marketing strategies in accordance with the digital era.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Product, price, promotion, place, process, people, physical evident, 4.0
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Perpustakaan Maranatha
Date Deposited: 15 Jan 2020 04:13
Last Modified: 15 Jan 2020 04:13

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