Pengaruh Parent-Child Relationship terhadap Compulsive Buying: Self-Esteem sebagai Variabel Mediasi

Cen Lu, - and Suwarno, Henky Lisan (2015) Pengaruh Parent-Child Relationship terhadap Compulsive Buying: Self-Esteem sebagai Variabel Mediasi. Jurnal Zenit, 4 (2). pp. 133-148. ISSN 2252-6749

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Consumer behavior, especially consumer purchases have been subject to change in the past few years. Consumer purchase includes some types of purchase, and it is an interesting issue to study. Compulsive buying encourages consumers to make purchases in large and excessive amounts though not really necessary. Compulsive buying is influenced by parent-child relationship in which the relationship of parents and children in the family influences consumer purchase decisions from the negative impact of the existing purchasing decisions. Parent-child relationship consists of three dimensions, namely parent-child cohesion, parent-child expressiveness, and parent-child conflict. Parent-child relationship can lead consumers to materialistic orientation. Consumers with Parent-child cohesion have excessive psychological pressure when shopping. Parent-child expressiveness gives freedom to the family members to make an expression when making purchases. Parent-child conflict shapes a consumer anti-social and deviant behavior in their purchasing behavior. The influence of parent-child relationship towards compulsive buying is mediated by self-esteem. Self-esteem gives low self-esteem that makes consumers vulnerable to the purchase of deviant behavior. Compulsive buying is excessively a repetitive purchasing behavior and has become a habit for consumers. This type of research is explanatory research. The results show that parent-child relationship does not affect compulsive buying simultaneously, whereas the partial test results has found out that parent-child cohesion and expressiveness do not affect compulsive buying, while parent-child conflict does. Self-esteem, on the other hand, does not mediate the effect of parent-child relationship towards compulsive buying.

Item Type: Article
Uncontrolled Keywords: Parent-child relationship, compulsive buying, self-esteem
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Perpustakaan Maranatha
Date Deposited: 20 Oct 2016 04:29
Last Modified: 20 Oct 2016 04:29

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