Strategy Reach for Excellence Compete in Industry Marketing of Education Service

Nurbasari, Anny (2010) Strategy Reach for Excellence Compete in Industry Marketing of Education Service. In: Inernational Seminar: Globalization of Education: Professionalism of Lecturers and Teachers on Challenges and Opportunities, 21 June 2010, Lampung.

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Globalization is a sign of driver forces at all of life joint. One of higher education globalization manifestations expand infinite higher education market (borderless higher education market). Limited Fund Natural by nations expand, demand of increase of higher education will be excellent, and also progress of information technology is three factor pushing growth " borderless" in higher education market. This papers aim to explanation strategy reach for excellence compete to pass approach of management of industry marketing of education service, with method approach of descriptive study. Competitiveness of higher education will develop, build higher education image by developing various marketing mix strategy effort which is competitive distinctive and of comparative competitive which is on its innings will affect at result of competition (competition areas) yielded, requiring a leader which qualification really both for can personate driving force. Consequence Logical in arranging education world management, and adaptabilitas of appresiation to change of education have to accompany manage with ability in change managing supported by peripheral of adequate marketing management , by doing conducting continual quality improvement with innovation as break through where its management cannot traditionally however special claiming ability, which have is base of bottom up approach, and acceptable of accountable so that formulated education output in the form excellence curriculum have of comparative and competitive as according to good market demand at regional level and also international.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: product, price, place, promotion, people, physical evidence, process.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Perpustakaan Maranatha
Date Deposited: 20 Jan 2016 03:49
Last Modified: 20 Jan 2016 03:49

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