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Mariana M., Rose ( 0423168 ) (2008) Usulan Strategi Pemasaran Susu Cair Ultra Milk Berdasarkan Importance-Performance Analysis & Correspondence Analysis (Studi Kasus : PT.Ultrajaya Jl.Raya Cimareme 131 Padalarang, Bandung). Undergraduate thesis, Universitas Kristen Maranatha.