Imasari, Kartika and Setyawan, Surya (2014) Building Company's Power and Image by Creating Private Brand. In: The 2nd 2014 IBEA International Conference on Business, Economic and Accounting, 26-28 March 2014, Hongkong.
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5. Building Companys Power and Image.pdf - Published Version Download (3757Kb) | Preview |
Abstract
Have you ever buy a product that has the same name with the store? Numerous retail stores provide their private brand with competitive price. This research explains consumer satisfaction on private brand. Lots of retail stores create their own private brand such as foods, beverages, toilettes, household, electronics even clothes. We conduct 100 retail store consumers in Bandung aas respondents who are buying certain private brand. We describe their choice about certain private brand, product, item, reason why they choose the product and their satisfaction. This description research shows that consumers are satisfy with their low price food private brand. Private brand itself is believed can build company's power and brand image.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | private brand, retail store, brand image, consumer satisfaction product |
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 06 Apr 2014 09:17 |
| Last Modified: | 09 Feb 2017 07:03 |
| URI: | http://repository.maranatha.edu/id/eprint/5298 |
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