Analisis Promosi di Media Sosial Instagram terhadap Brand Image (Studi Kasus Media Promosi Hijack Sandals)

Teddy, Cynthia Natasha and Susanti, Elizabeth (2024) Analisis Promosi di Media Sosial Instagram terhadap Brand Image (Studi Kasus Media Promosi Hijack Sandals). Brikolase: Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa, 16 (1). pp. 113-125. ISSN 2622-0652

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Abstract

Social media serves as a platform for individuals to engage and communicate online, but over time, social media functions have expanded, including facilitating promotional activities. The purpose of this research is to analyze promotions on Instagram social media about the brand image of a particular brand. In this case, the studied object is Hijack Sandals' Instagram account. The research method employed is a descriptive case study involving examining visual content on Hijack Sandals' Instagram account and the study of brand image through various literature reviews, such as journals and websites. The conducted case study will illustrate how to create visually appealing promotions on Instagram to shape a brand image.

Item Type: Article
Contributors:
ContributionContributorsNIDN/NIDKEmail
AuthorTeddy, Cynthia NatashaUNSPECIFIEDUNSPECIFIED
AuthorSusanti, ElizabethUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: brand image, hijack sandals, Instagram, promotion, social media
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Depositing User: Perpustakaan Maranatha
Date Deposited: 16 Jan 2025 09:55
Last Modified: 16 Jan 2025 09:55
URI: http://repository.maranatha.edu/id/eprint/33411

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