Interpretations of Sumbanese Ikat by Instagram Influencers

Hartanti, Monica and Halim, Erwin Ardianto and Setyoningrum, Yunita and Royandi, Yudita and Putri, Aulia Wara Arimbi (2023) Interpretations of Sumbanese Ikat by Instagram Influencers. Jurnal Komunikasi: Malaysian Journal of Communication, 39 (4). pp. 104-125. ISSN 2289-1528

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Abstract

Ikat Sumba is considered a noble Indonesian traditional textile art because the process of making it is very long, and the motifs are very distinctive with local geographical indications. Influencers create various activities with Sumba cloth by posting feeds on Instagram social media. The impression of fashion affairs on Instagram attracts influencers, brand products, and Instagram users. This research analyses six digital influencers on Instagram as actors who engage with Ikat Sumba. Digital influencers with different backgrounds and characters certainly bring different points of view through pictures and captions on their Instagram accounts about these cultural artifacts. Instagram feeds and captions from Ikat Sumba influencers who produce texts, distribute, and respond will create different interpretations of Ikat Sumba. This research uses descriptive qualitative methods and was analysed in more depth using Norman Fairclough's discourse analysis and supported data by network analysis using ACNA. The findings in this research reveal that Ikat Sumba is a traditional Indonesian fabric art that is not only valuable but also represents love, clothing, and the local community in Indonesia. The interpretation to market the product should present the precious values of Sumbanese ikat as a noble craft that explores narratives of love, clothes, and people instead of showing specific physical details of the textile. Social media influencers influence the creation of interpretations of traditional works of art. This could be the future of Sumba Weaving related contents in Instagram with an informative and attractive appearance to increase the value of Sumba Weaving so that it is more widely known and influence marketing efforts.

Item Type:	Article
Contributors:	Contribution Contributors NIDN/NIDK Email Author Hartanti, Monica UNSPECIFIED UNSPECIFIED Author Halim, Erwin Ardianto UNSPECIFIED UNSPECIFIED Author Setyoningrum, Yunita UNSPECIFIED UNSPECIFIED Author Royandi, Yudita UNSPECIFIED UNSPECIFIED Author Putri, Aulia Wara Arimbi UNSPECIFIED UNSPECIFIED
Uncontrolled Keywords:	Instagram’s influencer, Interpretation, Traditional Textile Art, Network Analysis, Sumbanese Ikat.
Subjects:	N Fine Arts > N Visual arts (General) For photography, see TR
Depositing User:	Perpustakaan Maranatha
Date Deposited:	25 Jul 2024 05:51
Last Modified:	25 Jul 2024 05:54
URI:	http://repository.maranatha.edu/id/eprint/33025

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