Pengembangan Sistem Customer Relationship Management Mandiri Sekuritas Cabang Puri Indah Jakarta

Toba, Hapnes and Robbi, Dzikri (2022) Pengembangan Sistem Customer Relationship Management Mandiri Sekuritas Cabang Puri Indah Jakarta. In: Seminar Nasional Hasil Pengabdian kepada Masyarakat VII: Peran Perpustakaan Perguruan Tinggi dalam Pemberdayaan Masyarakat untuk Kemajuan Pascapandemi, 21-22 September 2022, Bandung.

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Abstract

A Customer Relationship Management (CRM) system is a program that plays an important role in a company's success. A CRM system has been developed for Mandiri Sekuritas Puri Indah Jakarta as part of a community service program. The main capacity built into the CRM system is to be able to analyze the performance of clients and stock dealers. This analytical capability is generated by the integration of processes ranging from managing new clients to stock market transactions, and through the interaction between clients and traders. At the end of the implementation, it was demonstrated that this CRM system can monitor client activities. Furthermore, management can also directly see traders' performance so that decision-making can be faster.

Item Type:	Conference or Workshop Item (Paper)
Contributors:	Contribution Contributors NIDN/NIDK Email UNSPECIFIED Toba, Hapnes UNSPECIFIED UNSPECIFIED UNSPECIFIED Robbi, Dzikri UNSPECIFIED UNSPECIFIED
Uncontrolled Keywords:	customer analysis, customer relationship management, key performance indicator, rapid application development, web application
Subjects:	T Technology > T Technology (General)
Depositing User:	Perpustakaan Maranatha
Date Deposited:	02 Oct 2023 03:01
Last Modified:	02 Oct 2023 03:01
URI:	http://repository.maranatha.edu/id/eprint/32137

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