Denissa, Lois
(2021)
JFC Timeless Uses Hybrid Codes in Costumes
for Reaching Sustainable Identity.
In: 1st International Conference on Emerging Issues in Humanity Studies and Social Sciences, 1-2 July 2021, Bandung.
Abstract
Jember Fashion Carnaval is a fashion carnival aspired by the late Dynand Fariz to elevate the prestige of his
hometown to a world-class carnival city. Fariz finally succeeded in making Jember a world carnival city, a
different identity from the previous Jember as a Tobacco City. This research uses descriptive analytical
method to annual extravaganza costume fashion phenomenon. The costumes displayed continue to
experience code hybridity enrichment in the aspects of form, material, texture, color, technique,
composition, culture and ideology as an expression of creativity. Its consistent, credible management,
involving young creators and the role of district government's legality become a magnet that invites foreign
professional photographers to capture the momentum every year. The purpose of this research is to provide
awareness that JFC is able to create a sustainable art field between young artists, the government, the artist
community, photographers and the world-class beauty event community through hydrid costumes. The
entire costume features an unusual cross-hybrid code but invites enthusiasm and brings Jember to a worldacclaimed
carnival city image. Since its establishment in 2003 until now, the hybrid code has become a
vehicle for the Jember community to prove its sustainable identity.
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