Tjahyadi, Rully Arlan and Kuswoyo, Chandra and Cen Lu, - and Irianto, William (2021) Pengaruh Edukasi Pelanggan pada Loyalitas Pelanggan Melalui Kualitas Jasa. Jurnal Ilmu Manajemen, 9 (1). pp. 346-354. ISSN 2549-192X
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Abstract
When customers actively participate in value creation, companies develop capabilities to understand customer need. It shows that companies and customers play an active role in creating value. Some experts suggest that the inculcation of value is essential in the co-creation process between companies and customers and that customer change from passive listeners to active players. So the value creation process must focus on developing processes to support customer learning. Customers must learn relevant skills and behaviours in the purchase, production, and use of goods or services to participate and contribute to creating value effectively. Educating customers and ensuring customer knowledge of a service is the primary determinant of service quality and customer loyalty. This study uses Path Analysis to examine customer education's effect on customer loyalty through service quality. The result shows that customer education affects customer loyalty directly or indirectly through service quality. This study's findings indicate that customer education is an essential concept in achieving competitive advantage. Customer education is understood as active customer participation to improve excellent service.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | customer education; customer loyalty; functional service quality; service quality technical; service quality |
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 19 Jan 2022 22:44 |
| Last Modified: | 19 Jan 2022 22:44 |
| URI: | http://repository.maranatha.edu/id/eprint/29302 |
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