Hastuti, Lestari Yuli and Hermawan, Melina and Suryadi, Arif and Pratama, Agus Chandra (2007) Planning an Alternative Strategy Using QSPM (Case Study Le Aries, Garden Hotel & Cafe Bandung). In: International Seminar on Industrial Engineering and Management (ISIEM) 2007, 29-30 August 2007, Jakarta.
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4. Planning an Alternative Strategy Using QSPM.pdf - Published Version Download (1406Kb) | Preview |
Abstract
In order to increase its occupation rate, Le Aries hotel as one of the hotel in Bandung which offers a garden view in each of its room, needs to develop a good marketing strategy plan. The purpose of this research is to identify the internal and external conditions of Le Aries hotel and plan an alternative strategy from existing strategy. Data are gathered and the alternative strategy planning is conducted in three stages. The first stage is using IFE and EFE matrix. The second stage is using SPACE matrix and the last stage is using Quantitative Strategic Planning strong in its internal conditions, the matching profile is "competitive" and the alternative strategy planned is "product development" strategy.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | marketing strategy planning, hotel |
| Subjects: | T Technology > T Technology (General) |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 05 Aug 2016 07:48 |
| Last Modified: | 05 Aug 2016 07:48 |
| URI: | http://repository.maranatha.edu/id/eprint/20771 |
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