Caroline, Felicia (0764184) (2011) Kampanye Cintai Warna Kulit Sendiri Untuk Wanita MUda Di Kota Bandung. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Dalam Laporan Tugas Akhir ini, penulis membahas topik mengenai krisis sosial pada wanita muda yang sering terjadi di masyarakat Indonesia. Di sini penulis mengangkat topik mengenai warna kulit yang sering dipermasalahkan di masyarakat Indonesia. Banyak wanita muda yang tidak mengharagai warna alami kulitnya sendiri dan hal ini memicu banyaknya penggunaan produk-produk pemutih kuklit yang berbahaya bagi kesehatan penggunanya. Tujuan dari pembuatan Tugas Akhir adalah : mensosialisasikan rasa cinta akan warna kulit sendiri kepada wanita berusia 17-25 tahun melalui kampanye sosial ii DAFTAR ISI KATA PENGANTAR ................................................................................................. i DAFTAR ISI .............................................................................................................. iii DAFTAR GAMBAR ................................................................................................. vi DAFTAR LAMPIRAN ............................................................................................ vii ABSTRAKSI ............................................................................................................ viii BAB I PENDAHULUAN 1.1 ..................................................................................................... Latar Belakang 1 1.2 ....................................................................... Permasalahan dan Ruang Lingkup 2 1.2.1 .................................................................................................... Permasalahan 2 1.2.2 .................................................................................................. Ruang Lingkup 3 1.3 ............................................................................................. Tujuan Perancangan 4 1.4 ...............................................................Sumber dan Teknik Pengumpulan Data 4 1.5 ............................................................................................. Skema Perancangan 5 BAB II LANDASAN TEORI 2.1 ............................................................................................................. Kampanye 6 2.1.1 ................................................................................................. Tipe Kampanye 6 2.1.2 .............................................................................................. Syarat Kampanye 7 2.1.3 .............................................................................................. Target Kampanye 7 2.1.4 ............................................................. Strategi Komunikasi dalam Kampanye 8 2.1.5 .............................................................................................. Media Kampanye 8 2.1.6 ...........................................................................................Tahapan Kampanye 9 2.2 ........................................................................................ Psikologi Wanita Muda 9 iii 2.2.1 .......................................................................................... Teori Dewasa Muda 10 2.3 ........................................................................................... Teori di Bidang DKV 10 2.3.1 ...................................................................................................... Teori Warna 10 2.3.2 ......................................................................................... Prinsip Dasar Layout 12 2.3.3 ........................................................................................................... Tipografi 13 2.3.4 .............................................................................................................. Ilustrasi 14 BAB III DATA DAN ANALISIS MASALAH 3.1 ..................................................................................................... Data dan Fakta ................................................................................................................................ 15 3.1.1 .....................................................................................................Martha Tilaar ................................................................................................................................ 15 3.1.2 ............................................................................................... Lembaga Terkait ................................................................................................................................ 18 3.1.3 .................................................................................................. Data Observasi ................................................................................................................................ 19 3.1.4 .................................................................................................................. Kulit ................................................................................................................................ 19 3.1.4.1 Struktur Kulit ............................................................................................. 19 3.1.4.2 Fungsi Kulit ................................................................................................ 23 3.1.4.3 Warna Kulit ................................................................................................ 25 3.1.4.4 Produk Pemutih Kulit ................................................................................. 26 3.1.4.5 Kulit- sebagai pelindung tubuh .................................................................. 28 3.1.4.6 Bahaya Matahari ........................................................................................ 28 3.1.5 .................................................. Tinjauan Terhadap Proyek/ Persoalan Sejenis ................................................................................................................................ 30 3.2 ........................... Analisis Terhadap Permasalahan Berdasarkan Data dan Fakta ................................................................................................................................ 31 3.2.1 ................................................................................................ Analisis Masalah ................................................................................................................................ 31 iv 3.2.2 ............................................................................................... Analisis A udi e nc e ................................................................................................................................ 31 3.2.3 ................................................................................................. Analisis SWOT ................................................................................................................................ 32 BAB IV PEMECAHAN MASALAH 4.1 ........................................................................................... Konsep Komunikasi ................................................................................................................................ 34 4.2 ................................................................................................... Konsep Kreatif ................................................................................................................................ 34 4.3 ...................................................................................................... Konsep Media ................................................................................................................................ 35 4.3.1 .................................................................................................................. Logo ................................................................................................................................ 35 4.3.2 ................................................................................................................. Poster ................................................................................................................................ 35 4.3.3 ............................................................................................................. Website ................................................................................................................................ 35 4.3.4 ........................................................................................................... Billboard ................................................................................................................................ 35 4.3.5 ............................................................................................................ X-Banner ................................................................................................................................ 36 4.3.6 .................................................................................................... Iklan Majalah ................................................................................................................................ 36 4.3.7 ............................................................................................................... Leaflet ................................................................................................................................ 36 4.3.8 ........................................................................................................... Gimmick ................................................................................................................................ 36 4.3.9 ............................................................................................................... Budget ................................................................................................................................ 37 v 4.4 .......................................................................................................... Hasil Karya ................................................................................................................................ 38 4.4.1 .................................................................................................................. Logo ................................................................................................................................ 38 4.4.2 ...................................................................................................... Poster Seri 1 ................................................................................................................................ 38 4.4.3 ...................................................................................................... Poster Seri 2 ................................................................................................................................ 39 4.4.4 ...................................................................................................... Poster Seri 3 ................................................................................................................................ 40 4.4.5 ...................................................................................................... Web Banner ................................................................................................................................ 40 4.4.6 ........................................................................................................... Billboard ................................................................................................................................ 41 4.4.7 .................................................................................................... Iklan Majalah ................................................................................................................................ 41 4.4.8 ........................................................................... Poster dan X-Banner Seminar ................................................................................................................................ 42 4.4.9 ................................................................................................................... Web ................................................................................................................................ 43 4.4.10 ......................................................................................................... Gimmick ................................................................................................................................ 44 4.5 ................................................................................................. Waktu Kampanye ................................................................................................................................ 45 BAB V PENUTUP 5.1 ......................................................................................................... Kesimpulan ................................................................................................................................ 46 5.2 ................................................................................................................... Saran ................................................................................................................................ 47 vi 5.2.1 ........................................................................................................ Diri Sendiri ................................................................................................................................ 47 5.2.2 ......................................................................................................... Maranatha ................................................................................................................................ 47 5.2.3 ............................................................................................ Masyarakat Umum ................................................................................................................................ 47 vii DAFTAR GAMBAR Gambar 3.1.1 ........................................................................... Martha Tilaar Jakarta 15 Gambar 3.1.4.1 ............................................................. Skema Bagian-Bagian Kulit ................................................................................................................................ 19 Gambar 3.1.5 .................................................................................................... Poster ................................................................................................................................ 30 Gambar 4.4.2 ......................................................................................... Poster seri 1 38 Gambar 4.4.3 .......................................................................................... Poster seri 2 ................................................................................................................................ 39 Gambar 4.4.4 .......................................................................................... Poster seri 3 ................................................................................................................................ 40 Gambar 4.4.5 ......................................................................................... Web Banner ................................................................................................................................ 40 Gambar 4.4.6 .............................................................................................. Billboard ................................................................................................................................ 41 Gambar 4.4.7 ....................................................................................... Iklan Majalah ................................................................................................................................ 42 Gambar 4.4.8 ............................................................... X-banner dan poster seminar ................................................................................................................................ 42 Gambar 4.4.9 .......................................................................................... Desain Web ................................................................................................................................ 43 Gambar 4.4.10 ............................................................................................ Gimmick ................................................................................................................................ 44 viii DAFTAR LAMPIRAN Lembar Pengesahan Sketsa Proses Data Penulis ix DAFTAR PUSTAKA http://www.watchtower.org http://www.marthatilaar.com http://www.perdoski.org Venus, Antar Rakhma. (2004), Manajemen Kampanye, Bandung, Simbiosa Rekatama Media. Soedrajat, Rudi. (2008), Tipografi Dasar, Jakarta, PT Elex Media Komputindo. Khasanah, Nurul. (2011), Waspada Bahaya Kosmetik, Jogjakarta, FlashBooks. Ruslan,Rosady. (1997), Public Relations, Jakarta. Gramedia. Faizal, Ade. (2011), Ilustrasi Gambar dan Desain Grafis, Jogjakarta, Bagus Media. Surianto, Rustan. (2009), Layout Dasar dan Penerapannya, Jakarta. Gramedia Budiharti, Lis Neni. (2005), Diktat Psikologi Persepsi.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | N Fine Arts > N Visual arts (General) For photography, see TR |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 10 Feb 2012 03:38 |
| Last Modified: | 10 Feb 2012 03:38 |
| URI: | http://repository.maranatha.edu/id/eprint/195 |
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