Ibrahim, Niko and Moertini, Veronica S. and Verliyantina, Verliyantina (2015) Supplier Relationship Management Model for SME's E-Commerce Transaction Broker Case Study: Hotel Rooms Provider. Journal of Theoretical and Applied Information Technology, 71 (1). pp. 61-70. ISSN 1992-8645
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Abstract
As market intermediaries, e-commerce transaction broker firms need to strongly collaborate with suppliers in order to develop brands seek by customers. Developing suitable electronic Supplier Relationship Management (e-SRM) system is the solution to this need. In this paper, we propose our concept of e-SRM for transaction brokers owned by small medium enterprises (SMEs), which includes the integrated e-SRM and e-CRM architecture, as well as the e-SRM applications and their features. We then discuss the customization and implementation of the proposed e-SRM model in a specific transaction broker selling hotel rooms, which owned by an SME, KlikHotel.com. The implementation of the e-SRM in KlikHotel.com has been successfully boosting the number of suppliers (hotel members) and hotel room sales.
| Item Type: | Article |
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| Uncontrolled Keywords: | e-CRM, e-SRM, SME, transaction broker |
| Subjects: | T Technology > T Technology (General) |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 26 Feb 2016 08:49 |
| Last Modified: | 11 Mar 2016 10:42 |
| URI: | http://repository.maranatha.edu/id/eprint/19021 |
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