Peranan Pengendalian Penjualan Guna Menunjang Efektivitas Penjualan: Studi Kasus pada PT KERTASARI FOOD

Gunawan, Laurentia (0551058) (2009) Peranan Pengendalian Penjualan Guna Menunjang Efektivitas Penjualan: Studi Kasus pada PT KERTASARI FOOD. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Writers observational object is sell operation role in increase digital photo sell effectiveness on PT Kertasari Food. Is one of sauce firm and chili sauce at Bandung, which is Jl. Sayuran No. 9. Is one of examinations and estimations on play a part sell operation with arranges hypothesis testing. If good hypothesis result, therefore reputed operation gets role in increase sauce sell effectiveness and chili sauce on PT Kertasari Food. On the contrary, if result of inauspicious hypothesis, therefore sell operation role not effective, in other words doesn't get role in prop sell effectiveness step-up on PT Kertasari Food. Writer does this research by use of analysis's descriptive method. The Acquired primary data of yielding interview, questioner, and observation. Acquired secondary data of literature those are engaged problem that is analyzed as base of theory. After does research, study, and hypothesis testing, writer gets conclusion that “Sell Operation gets role In Increase Sell Effectiveness” gets to be accepted. It can be seen from hypothesis testing result as big as 0.57 its correlation coefficient. Its mean in increase sell effectiveness in corporate, strong enough sell operation gets role.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Sell operation, Sell effectiveness.
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Faculty of Economics > 51 Accounting Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 18 Jun 2015 07:25
Last Modified: 18 Feb 2016 06:19
URI: http://repository.maranatha.edu/id/eprint/13264

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