Gunawan, Handi (0651102) (2010) Peranan Anggaran Penjualan Manufaktur Sebagai Alat Perencanaan dan Pengendalian dalam Meningkatkan Efektivitas Penjualan (Studi kasus pada Fa Kecap Merak). Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Nowadays, with the growing of business world which is vast the compete between related companies are more tight to compete with another companies the company must maintain all activities as much as they can. Therefore, on running, monitoring and controlling company’s activities, a leader need to give authority to the employee in order all the activities in company goes well. Sales is a source of income for company, so they must be managed well. One thing that needed for manager to increase sales control is budgeting. Where a budget commonly used as a tool for planning, coordinating and monitoring on all company’s activities. The research object is Fa Kecap Merak located in jalan Cigondewah Kaler No.12A, Bandung. The purpose of this research is to know how big the role of sales budgeting in increasing the effectiveness of product sales in Fa Kecap Merak. The methodology used in these research is analytical descriptive method which is done by surveying, interviewing, and distributing questionnaire to employee in Fa Kecap Merak who carry out the sales budgeting. Proving the research about the role of sales budgeting in increasing sales effectiveness. From the research can get result about the calculation that states sales budgeting is influencing on the increase of the effectiveness of product sales in Fa Kecap Merak.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | budgeting, sales plan, control, effectiveness |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Faculty of Economics > 51 Accounting Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 23 Apr 2015 09:32 |
| Last Modified: | 23 Apr 2015 09:32 |
| URI: | http://repository.maranatha.edu/id/eprint/11975 |
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