Andre, Florentina and Lauw Tjun Tjun, - (2014) Pengaruh Total Quality Management (TQM) Terhadap Kualitas Pelayanan dan Kepuasan Konsumen di Jurusan Akuntansi Fakultas Ekonomi Salah Satu Universitas di Bandung. Jurnal Akuntansi, 6 (1). pp. 47-83. ISSN 2085-8698
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Pengaruh TQM terhadap Kualitas Pelayanan dan Kepuasan Konsumen di Jurusan Akuntansi.pdf - Published Version Download (3877Kb) | Preview |
Abstract
This study aims to determine how the influence of Total Quality Management (TQM) to service quality and consumer satisfaction by distributing questionnaires to the students of the Accounting Department. Sampling method that used is purposive sampling method, obtained sample of 310 students as research subject. The independent variable in this study is the influence of Total Quality Management(TQM). The dependent variable is the service quality and consumer satisfaction. Analysis method used in this study is a simple linear regression analysis. The results of this study indicate that the implementationof Total Quality Management has been pretty good. Hypothesis testing shows that Total Quality Management has significant effect on Service Quality and Total Quality Management has significant effect on consumer satisfaction.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Total Quality Management , Service Quality, and Consumer Satisfaction. |
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 23 Feb 2015 09:50 |
| Last Modified: | 23 Feb 2015 09:50 |
| URI: | http://repository.maranatha.edu/id/eprint/10629 |
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