Hartanti, Monica and Halim, Erwin Ardianto and Setyoningrum, Yunita and Royandi, Yudita and Putri, Aulia Wara Arimbi
(2023)
Interpretations of Sumbanese Ikat by Instagram Influencers.
Jurnal Komunikasi: Malaysian Journal of Communication, 39 (4).
pp. 104-125.
ISSN 2289-1528
Abstract
Ikat Sumba is considered a noble Indonesian traditional textile art because the process of making it is
very long, and the motifs are very distinctive with local geographical indications. Influencers create
various activities with Sumba cloth by posting feeds on Instagram social media. The impression of
fashion affairs on Instagram attracts influencers, brand products, and Instagram users. This research
analyses six digital influencers on Instagram as actors who engage with Ikat Sumba. Digital influencers
with different backgrounds and characters certainly bring different points of view through pictures
and captions on their Instagram accounts about these cultural artifacts. Instagram feeds and captions
from Ikat Sumba influencers who produce texts, distribute, and respond will create different
interpretations of Ikat Sumba. This research uses descriptive qualitative methods and was analysed in
more depth using Norman Fairclough's discourse analysis and supported data by network analysis
using ACNA. The findings in this research reveal that Ikat Sumba is a traditional Indonesian fabric art
that is not only valuable but also represents love, clothing, and the local community in Indonesia. The
interpretation to market the product should present the precious values of Sumbanese ikat as a noble
craft that explores narratives of love, clothes, and people instead of showing specific physical details
of the textile. Social media influencers influence the creation of interpretations of traditional works of
art. This could be the future of Sumba Weaving related contents in Instagram with an informative and
attractive appearance to increase the value of Sumba Weaving so that it is more widely known and
influence marketing efforts.
| Item Type: |
Article
|
| Contributors: |
| Contribution | Contributors | NIDN/NIDK | Email |
|---|
| Author | Hartanti, Monica | UNSPECIFIED | UNSPECIFIED | | Author | Halim, Erwin Ardianto | UNSPECIFIED | UNSPECIFIED | | Author | Setyoningrum, Yunita | UNSPECIFIED | UNSPECIFIED | | Author | Royandi, Yudita | UNSPECIFIED | UNSPECIFIED | | Author | Putri, Aulia Wara Arimbi | UNSPECIFIED | UNSPECIFIED |
|
| Uncontrolled Keywords: |
Instagram’s influencer, Interpretation, Traditional Textile Art, Network Analysis,
Sumbanese Ikat.
|
| Subjects: |
N Fine Arts > N Visual arts (General) For photography, see TR |
| Depositing User: |
Perpustakaan Maranatha
|
| Date Deposited: |
25 Jul 2024 05:51 |
| Last Modified: |
25 Jul 2024 05:54 |
| URI: |
http://repository.maranatha.edu/id/eprint/33025 |
Actions (login required)
 |
View Item |
