The Differentiation Analysis of Entrepreneurial Characteristics Based on Gender and Compensation in Prudential Agent Insurance Bandung

Suwarno, Henky Lisan and Abednego, Felicia (2014) The Differentiation Analysis of Entrepreneurial Characteristics Based on Gender and Compensation in Prudential Agent Insurance Bandung. In: The 2nd IBEA – International Conference on Business, Economics and Accounting, 26-28 March 2014, Hong Kong.

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Abstract

Entrepreneurship is increasing nowadays, but entrepreneurship is almost related to people who have business. In broad terms, entrepreneurship also refers to people who work in an organization. It is called intrapreneurship. Intrapreneurship is act of behaving and thinking like an entrepreneur, while working within organization. Entrepreneurship has a wide topic, in this research, researchers are focusing on entrepreneursip’s characteristics, moreover on achievement motivation. Achievement motivation can be influenced by gender and expected compensations. This research aims to analyze the difference of achievement motivation based on gender and compensation. The results are expected to give some informations and insights to practitioners and civitas academica about differences of achievement motivation based on gender and compensation. Researchers are using questionnaire survey method for gathering 123 Prudential Insurance agents. The results show that there are influences of achievement motivation towards compensations, whereas Power motivation and affiliation motivation have no influence toward compensations. Related to gender difference analysis, the results show that there are differences between male and female regarding to achievement motivation power motivation and affiliation motivation

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Conference or Workshop Item (Paper)

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