The Impact of Student Satisfaction on Student Loyalty: The Role of Student Trust

Susan, Marcellia and Winarto, Jacinta and Aribowo, Agus and Raihin, Yusuf Osman (2023) The Impact of Student Satisfaction on Student Loyalty: The Role of Student Trust. Journal of Higher Education Theory & Practice, 23 (6). pp. 29-35.

	Text 1. The Impact of Student Satisfaction-lengkap.pdf Download (351Kb)
	Text 1. Turnitin_The Impact of Student Satisfaction.pdf Download (1554Kb)

Abstract

Universities offer higher education services that have different characteristics from other services. Students make decisions regarding the selection of departments with the consideration that these decisions will have a long-term impact because they will not switch to other universities until they finish their studies. This study focuses on student loyalty, trust, and satisfaction. The study was conducted with a sample of students from private universities in Bandung, Indonesia. The analysis was conducted using a descriptive and verification approach, and structural equation modeling was used to confirm the research model. The results indicate the impact of student satisfaction and trust on their loyalty. Departments or universities can utilize the research findings to identify the determinants of students’ willingness to recommend and convey positive things about the department or university.

Item Type:	Article
Contributors:	Contribution Contributors NIDN/NIDK Email Author Susan, Marcellia UNSPECIFIED UNSPECIFIED Author Winarto, Jacinta UNSPECIFIED UNSPECIFIED Author Aribowo, Agus UNSPECIFIED UNSPECIFIED Author Raihin, Yusuf Osman UNSPECIFIED UNSPECIFIED
Uncontrolled Keywords:	higher education, service, loyalty, trust, satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User:	Perpustakaan Maranatha
Date Deposited:	27 Feb 2024 05:33
Last Modified:	27 Feb 2024 05:33
URI:	http://repository.maranatha.edu/id/eprint/32540

Actions (login required)

View Item