The Effect of Promotion on Financial Literacy in Increasing Buying Interest in Government Bonds

Aribowo, Agus and Tjandrasa, Benny Budiawan (2023) The Effect of Promotion on Financial Literacy in Increasing Buying Interest in Government Bonds. International Journal of Business Studies, 6 (1). pp. 94-97. ISSN 2621-6426

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Abstract

The economic development of a country can be seen from the equitable distribution of national development. Funds are needed to support development activities. The kind of funds needed is sustainable development funds to maintain economic development. The government sees government Bonds (Surat UtangNegara/ SUN) as an alternative instrument for financing the State Budget, covering short-term cash shortages and managing the country's debt portfolio. This study aims to examine the Effect of Promotion and Financial Literacy on Buying Interest in Government Bonds (SUN). It used a descriptive survey and explanatory survey methods. The primary data collection method was obtained directly from the source with a sample size of 100 students from Maranatha Christian University and Parahyangan University who have known about promotion and financial literacy. The distribution of the questionnaire was carried out using a non-probability sampling technique, namely, purposive sampling. A multiple linear regression statistical tool was used for data analysis with a significance level of 5% for t-test and F-test. This study indicates that both the partial and simultaneous tests show that promotion and financial literacy variables affect interest in the Buying Interest.

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