The Effect of User Experience on Customer Loyalty Mediated by Customer Satisfaction

Imasari, Kartika and Kurniawati, Kezia and Setyawan, Surya and Saputri, Allen Nur (2023) The Effect of User Experience on Customer Loyalty Mediated by Customer Satisfaction. Enrichment: Journal of Management, 12 (6). pp. 5296-5302. ISSN 2721-7787

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Abstract

The success of implementing digital marketing cannot be separated from how marketers can create and design products and services that are able to deliver quality experiences. The experience felt when interacting with digital products or services will encourage users to give positive or negative responses. The response that is formed will encourage satisfaction, which will establish and maintain a sustainable relationship, so that in the end it will encourage the creation of customer loyalty. This study found that user experience affects customer satisfaction, user experience affects customer loyalty, customer satisfaction affects customer loyalty, and user experience does not affect customer loyalty mediated by customer satisfaction

Item Type:	Article
Contributors:	Contribution Contributors NIDN/NIDK Email UNSPECIFIED Imasari, Kartika UNSPECIFIED UNSPECIFIED UNSPECIFIED Kurniawati, Kezia UNSPECIFIED UNSPECIFIED UNSPECIFIED Setyawan, Surya UNSPECIFIED UNSPECIFIED UNSPECIFIED Saputri, Allen Nur UNSPECIFIED UNSPECIFIED
Uncontrolled Keywords:	User Experience Customer Loyalty Customer Satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User:	Perpustakaan Maranatha
Date Deposited:	04 Apr 2023 10:17
Last Modified:	04 Apr 2023 10:17
URI:	http://repository.maranatha.edu/id/eprint/31624

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