Darmawan, Farhan (1552011) (2019) Pengaruh Kualitas Pelayanan Pada Loyalitas Pelanggan ( Studi Pada : Tamu Hotel Bintang 4 ). Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis adanya pengaruh kualitas pelayanan pada loyalitas pelanggan (studi pada : tamu hotel bintang 4). Penelitian ini menggunakan metode causal explanatory dengan teknik pengambilan sampel purposive sampling. Data dikumpulkan dari 260 responden melalui survei berbasis kuesioner dengan kriteria yaitu orang yang sudah pernah menginap dihotel bintang 4.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Kualitas Pelayanan, Loyalitas Pelanggan |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 08 Dec 2021 04:25 |
| Last Modified: | 08 Dec 2021 04:25 |
| URI: | http://repository.maranatha.edu/id/eprint/28939 |
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