Imasari, Kartika (2012) Odd Price: Harga, Psikologi dan Perilaku Konsumen dalam Purchase Decision Making. Jurnal Manajemen, 11 (2). ISSN 1411-9293
|
Text
Odd Price PDF.pdf - Published Version Download (163Kb) | Preview |
Abstract
Price is one important component in marketing as well as in creating of customer value. Determination of an appropriate pricing strategy will not only affect consumers' perception of the level, but will bring the consumers to the point of purchase. Odd Price is one of the company's strategies to create the impression in the minds of consumer‟s low price. This strategy is considered quite successful in influencing consumer psychology in deciding to buy the product or service offered by the company.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | odd price, price, psychology, consumer behavior and purchase decision making. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 18 Mar 2013 01:56 |
| Last Modified: | 18 Mar 2013 01:56 |
| URI: | http://repository.maranatha.edu/id/eprint/2827 |
Actions (login required)
 |
View Item |
