Susanti, Elizabeth (2016) The Internationalization of Chinese Companies Websites. In: The 10th Congress and International Conference of the Sino-US Cultural Studies Association, 28-31 September 2016, Guangdong.
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Abstract
Internet has become the universal source of information for millions of people everywhere. Company website through connection enables global distribution of company and products information. Company website is one of the earliest and best-established forms of online marketing communications for brands (Keller, 2013:236). [Keller, K. (2013), Strategic Brand Management: Global Edition. Pearson Higher Ed.]. As the world became globalize, Chinese companies also try to go global. This article tried to analyze the communication way of Chinese companies to global audience through website: how far they already made with website to fit for global audience.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | company website, translated website, Chinese company, web design, visual literacy |
| Subjects: | N Fine Arts > NX Arts in general |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 23 Sep 2020 02:57 |
| Last Modified: | 23 Sep 2020 02:57 |
| URI: | http://repository.maranatha.edu/id/eprint/27373 |
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