Nurbasari, Anny and Harani, Nisa Hanum (2017) The Impact of Relationship Value, Trust, Commitment, and Satisfaction Business to business on Loyalty Pharmaceutical industry in West Java. In: International Research Conference on Economics and Business 2017, 11-12 Desember 2017, Malang.
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Abstract
The purpose of this study is to test the theoretical basis for building the value of customer relationships within the B2B environment in the pharmaceutical industry, especially in terms of the trust, commitment, satisfaction and pharmacy loyalty to Pharmaceutical Wholesalers (PBF). Type of research using confirmatory research. The sampling method using non-probability, using purposive sampling technique, using questionnaires to 190 pharmacies in West Java. Data processing and hypothesis testing using Structure Equation Modeling (SEM) method. The findings illustrate a clear pattern of Relationship Value dimensions, Trust effects, Commitment, constructed and some important findings including empirical verification of the mediation role of overall relationship satisfaction in the formation of loyalty attributes.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | Relationship Value, Trust, Commitment, Satisfaction and Loyalty. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 22 May 2019 11:05 |
| Last Modified: | 22 May 2019 11:05 |
| URI: | http://repository.maranatha.edu/id/eprint/26691 |
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