Yuwono, Astrid Austranti (2018) Design Approach in Architecture as Tourism Promotion Content. In: International Conference on Economy, Tourism and Technology (ICETT 2018), Langkawi, Malaysia.
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Abstract
Indonesia has significant ethnic, linguistic, and cultural diversity. Its geographic location stretched from west to east along 3,977 miles between the Indian Ocean and the Pacific Ocean, results in a very diverse culture. Cultural diversity is a potential factor for tourism that will generates good revenue for the country and especially for the region. But some of the existing potentials are often not maximized yet because of the lack of appropriate promotions. Architecture and tourism are two things that have close relationship. Architecture is one of the physical outcomes of a culture that reflects the culture of a place. According to the theory in the book Sources of Architectural Form mentioned that architecture produced with the influence of its time and closely related to the socioeconomic conditions of architects and local communities. In other words, architecture becomes one of the witnesses and historical evidence of a place as well as the identity of the place. The work of architecture becomes a communication, messenger, and has a meaning that should be understood by the observer. Successful communication can improve the quality of promotional content that will generate tourist attraction. The purpose of this study is to describe the approach of creating an architectural works. This study uses explanatory methods by examining the theory of Broadbent’s Design Methods and explain it by taking the example of some architectural works in Indonesia that have the potential as tourism icons. It is expected that this study can contribute to the tourism field in improving the quality of promotion content of tourism objects. The approach in the design method can clarify how messages on an architectural work can be delivered to visitors so that it will be easy to understand and can create a memory that firmly inherent in their memories.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | Architecture, Design, Approach, Promotion, Tourism |
| Subjects: | N Fine Arts > NX Arts in general |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 03 May 2019 02:47 |
| Last Modified: | 03 May 2019 02:47 |
| URI: | http://repository.maranatha.edu/id/eprint/26528 |
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