Pengetahuan Produk dan Dampaknya terhadap Perilaku Mencari Variasi

Imasari, Kartika (2015) Pengetahuan Produk dan Dampaknya terhadap Perilaku Mencari Variasi. Jurnal Zenit, 4 (2). pp. 149-153. ISSN 2252-6749

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Abstract

Basically, consumers have a level of product knowledge that can be used in decision making and behavior. Knowledge of consumer products is divided into tiers, from the most abstract to the most concrete. Consumers who have high knowledge about a particular product usually have complete information about a product that will make it easier for them to seek a variation of the product. This study used 100 samples with the criteria for the use and purchase of mobile phones (Smartphones or Tablets) Samsung's brand.

Item Type: Article
Uncontrolled Keywords: Product knowledge, variety seeking behavior, mobile phones
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Depositing User: Perpustakaan Maranatha
Date Deposited: 26 Feb 2018 07:35
Last Modified: 26 Feb 2018 07:35
URI: http://repository.maranatha.edu/id/eprint/24007

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