Kuswoyo, Chandra and Tjahyadi, Rully Arlan (2017) Dimensi-Dimensi Kualitas Layanan: Pengujian Model Kualitas Layanan dari Perspektif Eropa. Jurnal Manajemen, 17 (1). pp. 71-80. ISSN 1411-9293
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Abstract
The purpose of this paper was to examine the role of functional quality, technical quality, and corporate image on customer satisfaction. Individual-level analyses from a sample of 265 students of Management study at Economic Faculty of Maranatha Christian University indicate that functional quality and corporate image are positively and significantly associated with customer satisfaction. Research findings indicate that functional quality and corporate image were found to be more important than technical quality in determining customer attitude.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Functional Quality, Technical Quality, Corporate Image, Customer Satisfaction |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 15 Feb 2018 04:32 |
| Last Modified: | 19 Jan 2022 23:06 |
| URI: | http://repository.maranatha.edu/id/eprint/23909 |
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