Aribowo, Agus (2013) Bauran Pemasaran Politik, Peristiwa Mutakhir, Dan Julukan Diri Dalam Meningkatkan Citra Kandidat Serta Implikasinya Terhadap Keputusan Memilih. In: Seminar Nasional dan Call for Paper "Perkembangan Kewirausahaan dan Tantangannya dalam Menghadapi Perekonomian Indonesia di Masa yang Akan Datang" (ISBN: 978-979-19940-2-8), 19-20 Juni 2013, Bandung.
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Abstract
This research aimed at developing the science and review about the performance of political marketing by a candidate team that includes products, a promotion distribution channels, and the price current events, an epithet self, the image of a candidate. The decision to choose the community in general election, the relationship between political marketing by an event of sophistication on general election, the relationship between political marketing themselves on general election, as the so-called the relation between events current with an personal branding on general election, the influence of political hotchpotch, marketing the sophistication and sobriquet themselves against the image of a political candidate, the influence of political hotchpotch, marketing the sophistication and sobriquet themselves against the decision of the people in choosing, the influence of the image of a political candidate affect the decision to choose. This research take 346 respondents and methods sampling used namely multistage random sampling. Engineering analysis of data used structural equation unified. The result showed that performance marketing political marketing, current events, epithet up--and and image candidates perceived voters were considered good enough, in terms of decision choose found that on average value decision choose has reached good category, there is a very weak between political marketing and events current, there are relations powerful enough between political marketing and personal branding and a relation of events current and personal branding themselves insignificant, at election influence performance baruan marketing politics, events current and epithets self good simultaneously against image candidates include fairly significant but is partial hotchpotch marketing fact, influence performance political marketing mix, current events and personal branding. Both simultaneously with the resolution is significant, choose but to partial insignificant, political marketing there is significant influence between the image of candidates and a decision vote in general election in the West Java. Based on the characteristics of respondents in this research, it appears that the majority of respondents tend to be somewhere the level of the lower middle class. It indicates that voters likely to perform a decision based on a factor of emotional, choose driven and there are three an indicator that obtains response low namely with regard to the sincerity of the heart on the variables of a decision choose, and an indicator with regard to judgments about keagresifan of candidates of regional head on the variables of the image of a candidate. As well as an indicator with regard to their interest on the variables of a decision picklock. Thus team successful need to do tracing and in-depth study to propel society into a voter who rational, and require to be given attention that enough in managing the image of candidates and a decision choose to be able to get better.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 17 Jun 2016 01:35 |
| Last Modified: | 23 Jun 2016 04:31 |
| URI: | http://repository.maranatha.edu/id/eprint/20467 |
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