Nurbasari, Anny (2013) Retail Trade Performance Effect on Purchase Decision Process in Dealing with Global Competition (Case Study in Yogya Griya Antapani). In: The 8th International Conference on Business and Management Research, 7-8 November 2013, Seoul.
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Abstract
Development of the business environment, science, technology, and information systems are growing rapidly, led to the birth order of the business world that knows no boundaries, associated with global competitiveness, the company that manages both local and international level should be able to follow the global competition. The competition requires the ability to adapt creatively, and the anticipation of an increasingly dynamic market changes, so that the retail industry is able to continue growing and developing as well as sustainable. Retail industry continues to change along with changes in technology, business development and customer needs. To succeed in the competitive retail market in the face of global competition, retailers must be able to offer the proper performance of the retail trade and have competitiveness. Therefore, understanding the characteristics of the target market to be serviced is very important, so that the company can establish appropriate measures and strategies to face global competition. One step that can be done is to perform analysis retail trade at companies based on benefit sought by consumers are expected to increase consumer purchasing decisions that are part of the design of marketing strategies. This study aimed to analyze the influence of the performance of the retail trade on purchasing decisions in the face of global competition in the Lion Superindo Antapani Bandung. The method used is the method of survey, carried out in the descriptive analysis and verification. This study uses primary data and secondary data. Validity testing is done with the Pearson Product Moment Correlation. Used for testing the reliability Cronbach alpha formula. To examine the effect of the performance of the retail trade on purchasing decisions used simple linear regression equation. This study uses a regression analysis, hypothesis testing with the t-test, and coefficient of determination. The data Processing uses SPSS software program for Windows 20.0. The result illustrate that Retail trade performance that has been done has a significant impact on consumer purchasing decisions.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | performance mix of retail trade, purchasing decisions |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 26 Jan 2016 08:47 |
| Last Modified: | 27 Jan 2016 01:40 |
| URI: | http://repository.maranatha.edu/id/eprint/18359 |
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