Pengaruh Satisfaction pada Cutomer Advocacy: Trust, Commitment, Loyalty Sebagai Variabel Mediasi (Studi pada Mahasiswa Universitas Kristen Maranatha Bandung)

Dewi, Malasari Mustika (1152301) (2015) Pengaruh Satisfaction pada Cutomer Advocacy: Trust, Commitment, Loyalty Sebagai Variabel Mediasi (Studi pada Mahasiswa Universitas Kristen Maranatha Bandung). Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruhlangsung dan tidak langsung satisfactionpada customer advocacy: trust, commitment & loyalty sebagai variabel mediasi. Sampelpenelitian ini adalah mahasiswaaktif Ganjil 2014-2015 Universitas Kristen Maranatha jenjang S1 dan D3 secara random berdasarkan Fakultas dan Program Studi dengan menggunakan 650 responden.Hasil penelitian ini hanya tidak menunjukan pengaruhsatisfaction pada customer advocacy.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: satisfaction, customer advocacy, trust, commitment, dan loyalty.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 25 Jan 2016 02:18
Last Modified: 25 Jan 2016 02:18
URI: http://repository.maranatha.edu/id/eprint/18317

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