Andre, Florentina and Veronica, M. Sienly (2014) Analysis The Relationship Between Corporate Social Responsibility And The Welfare Society PT X In Bandung. In: The 11th Ubaya International Annual Symposium on Management, 15-16 March 2014, Batu.
|
Text
Analysis the Relationship between Corporate Social Responsibility and the Welfare Society.pdf - Published Version Download (15Mb) | Preview |
Abstract
The purpose of this study was to analyze the relationship between corporate social responsibility undertaken by PT X in Bandung and the welfare of the community around the PT X. This is because of corporate social responsibility is a form of implementation of sustainable develop where corporate social responsibility is a commitment for the company to improve the welfare of the community surrounding the company. The sample used in this study is people around PT X where the sampling technique used was simple random sampling. Data were obtained through questionnaires and interviews with people around PT X. This study using cross tabulation and by α = 5 % the results indicate that there is no relationship between corporate social responsibility is seen from the public perception and corporate philanthropy to the welfare of the community around PT X because PT X rarely do corporate social responsibility programs . It can be seen that of the 110 people around PT X who are interviewed, just 25 people engaged in social responsibility programs of PT X and the only 48 people who ever get the benefit of the social responsibility program of PT X so that PT X need designing social responsibility program in the short term and long term in order PT X can persist in carrying out its business activities in the social environment.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | social responsibility, public perception, corporate philanthropy and welfare of the community |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 14 Jan 2016 02:48 |
| Last Modified: | 14 Jan 2016 02:48 |
| URI: | http://repository.maranatha.edu/id/eprint/18134 |
Actions (login required)
 |
View Item |
