Johanna, Fransisca (1152167) (2015) Pengaruh Decision Making Style Konsumen Online terhadap Comparison Shopping Proneness dan Kegunaan Comparison Shopping Tools. Undergraduate thesis, Universitas Kristen Maranatha.
|
Text
1152167_Abstract_TOC.pdf - Accepted Version Download (362Kb) | Preview |
|
![[img]](http://repository.maranatha.edu/style/images/fileicons/text.png) |
Text
1152167_Appendices.pdf - Accepted Version Restricted to Repository staff only Download (563Kb) |
|
|
Text
1152167_Chapter1.pdf - Accepted Version Download (184Kb) | Preview |
|
|
Text
1152167_Chapter2.pdf - Accepted Version Restricted to Repository staff only Download (499Kb) |
|
|
Text
1152167_Chapter3.pdf - Accepted Version Restricted to Repository staff only Download (278Kb) |
|
|
Text
1152167_Chapter4.pdf - Accepted Version Restricted to Repository staff only Download (861Kb) |
|
|
Text
1152167_Conclusion.pdf - Accepted Version Download (99Kb) | Preview |
|
|
Text
1152167_Cover.pdf - Accepted Version Restricted to Repository staff only Download (269Kb) |
|
|
Text
1152167_References.pdf - Accepted Version Download (80Kb) | Preview |
Abstract
Penelitian ini bertujuan untuk meneliti pengaruh decision making style konsumen online terhadap comparison shopping proneness dan kegunaan comparison shopping tools. Sampel dari penelitian ini adalah mahasiswa dan mahasiswi Universitas Kristen Maranatha fakultas ekonomi jurusan manajemen yang pernah berbelanja online lebih dari satu kali. Data diperoleh dari kuesioner yang disebarkan kepada 200 (dua ratus) responden, dengan metode pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan yaitu path analysis, dan sebelumnya dilakukan uji instrumen dan uji data. Pengoperasian data digunakan dengan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa comparison shopping proneness berpengaruh terhadap kegunaan comparison shopping tools. Selain itu, hasil penelitian ini juga menunjukkan bahwa decision making style konsumen online berpengaruh terhadap comparison shopping proneness.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | decision making style, comparison shopping proneness, comparison shopping tools |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 03 Dec 2015 07:34 |
| Last Modified: | 03 Dec 2015 07:34 |
| URI: | http://repository.maranatha.edu/id/eprint/17759 |
Actions (login required)
 |
View Item |
