Simanjuntak, Jimmy Parlaungan (0352050) (2007) Pengaruh Kualitas Layanan terhadap Tingkat Loyalitas Konsumen di Bengkel Aztech Bandung. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Growth of service effort in town of Bandung is one of the sectors becoming pledge in development. Enough emulation tightens with many new players him entering in Industry. Therefore have to earn to maintain the continuity of living in the effort him improved ability to compete. Research at motor workshop of Astech this emphasize athow influence is quality of service to l consumer loyalty, expected if good service quality , hence service user will lick lips and with that satisfaction will be created or faithfulness of loyalty. Dimension the measured is Tangibles, reliability, responsiveness, and assurance of empathy. Workshops of Aztech have Location town area of Bandung, precisely in Road Street of Leuwipanjang no. 105, which founded since November 2005. To analyses data result of research used calculation analysis of regression simple linear. Of research result obtained by equation of Y= 5,436 + 0,162X. This result is obtained by after allocating questioner to 100 and responder of questioner used as measuring instrument have passed process test validity & reliability. Please conclude that the quality of service workshop of Astech have an effect on 41,2 % to consumer loyalty, is so that suggested bythe quality of workshop service of Astech this require to be improved to create loyalty so that the continuity of more well warranty life.
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 17 Nov 2015 08:00 |
| Last Modified: | 17 Nov 2015 08:00 |
| URI: | http://repository.maranatha.edu/id/eprint/17240 |
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