Wicaksono, Pramudyo (0552092) (2010) Pengaruh Iklan Televisi Berseri Produk AXIS terhadap Keputusan Pembelian di Universitas Kristen Maranatha Bandung. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Axis is a brand of sim card by PT. Natrindo Telepon Seluler. Which located in Indonesia. They used electronic media for serial advertising promotion as their strategy marketing. Their strategy promotion not only builds their brand image but also it makes Axis as the sim card brand in Indonesia. According to the phenomenon of Axis as the sim card brand, the writer conducted research to find out how the influence of electronic advertising toward the Maranatha students in Bandung who see Axis serial electronic advertising. The result from 110 respondents show that electronic advertising gives positive influenced towards the purchase of Axis by Maranatha Christian University students in Bandung.It can be shown from the result that 0.040% (4%) influenced by serial electronic advertising, and the rest (96%) influenced by another factors.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | sim card, marketing strategy, promotion strategy, advertising, serial electronic advertising, purchase |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 26 Oct 2015 08:03 |
| Last Modified: | 18 Jan 2016 07:39 |
| URI: | http://repository.maranatha.edu/id/eprint/16268 |
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