Pengaruh Kualitas Pelayanan terhadap Loyalitas Konsumen pada Toserba Griya Jogja Pasteur Bandung

Chandra, Meirijanty (0652039) (2010) Pengaruh Kualitas Pelayanan terhadap Loyalitas Konsumen pada Toserba Griya Jogja Pasteur Bandung. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

One issue in the business world that need to be considered by virtually all firms is about quality. Services companies are now looking at the task to improve the quality of service to service as their main priority. Because the quality of the former is a competitive weapon for companies, can now be manufactured by other companies. Most customers are no longer willing to accept or tolerate the performance quality mediocre. If companies want to survive in the competition, let alone want to earn a profit, they have no choice but to improve the quality of their services. Customers are the main focus in the discussion of the quality of service and loyalty, therefore, in this case the customer is important enough role in assessing the loyalty of the quality of services provided by the company. Quality of service in department store Griya Pasteur Bandung noticed by five dimension, such as: Tangibles, Emphaty, Reliability, Responsiveness, and Assurance.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Tangible, Reliability, Responsiveness, Assurance, Emphaty, Quality of Service, Customer Loyalty
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 31 Jul 2015 06:12
Last Modified: 19 Jan 2016 05:30
URI: http://repository.maranatha.edu/id/eprint/14241

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