Analisis Pengaruh Trust in a Brand terhadap Brand Loyalty Pengguna Handphone Blackberry

Albertus, Albertus (0652007) (2009) Analisis Pengaruh Trust in a Brand terhadap Brand Loyalty Pengguna Handphone Blackberry. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

The company should coordinate all of their marketing activities to face the tight competition recently. They should do that to fill consumer needs, create satisfaction and finally make consumer loyal on brand of their product and service. One of some factors that influences Brand Loyalty is Trust in a Brand. Trust in a Brand consists of Brand Characteristics, Company Characteristics, Consumer-Brand Characteristics. This research is done by distributing questioners to respondents around Maranatha Christian University especially Blackberry handphone users. It used SPSS 14.0 with multiple linier regression to examine datas. The result shows Trust in a Brand has an impact on Brand Loyalty.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Trust in a Brand, Brand Loyalty, Brand Characteristics, Company Characteristics, Consumer-Brand Characteristics
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 52 Management Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 28 Jul 2015 07:04
Last Modified: 19 Jan 2016 03:48
URI: http://repository.maranatha.edu/id/eprint/14218

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