Pengaruh Iklan Parodi terhadap Minat Beli Konsumen di Universitas Kristen Maranatha

Suhartono, Vicky (0752269) (2011) Pengaruh Iklan Parodi terhadap Minat Beli Konsumen di Universitas Kristen Maranatha. Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

Penelitian ini menguji pengaruh iklan parodi terhadap minat beli konsumen di Universitas Kristen Maranatha. Analisis yang dilakukan terhadap 130 sampel mahasiswa-mahasiswi Universitas Kristen Maranatha mengindikasikan bahwa iklan parodi berpengaruh positif terhadap minat beli konsumen. Hasil temuan penelitian ini menunjukkan bahwa iklan parodi ditemukan memiliki pengaruh yang cukup signifikan terhadap minat beli konsumen suatu produk.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Manajemen Pemasaran, Iklan Parodi, Minat Beli Konsumen
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Economics > 52 Management Department
Depositing User:	Perpustakaan Maranatha
Date Deposited:	13 Jul 2015 04:21
Last Modified:	04 Feb 2016 08:13
URI:	http://repository.maranatha.edu/id/eprint/14124

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