Ardisa, Alodia (0952314) (2013) Pengaruh Salesperson Customer Orientation terhadap Sales Performance: Sikap dan Kepuasan Pelanggan sebagai Variabel Mediasi. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh langsung dan tidak langsung salesperson customer orientation pada sales performance melalui sikap pelanggan dan kepuasan pelanggan. Sampel penelitian ini adalah salesperson dan pelanggan salesperson tersebut dari perusahaan-perusahaan yang ada di kota Bandung yang tergolong perusahaan Business to Business (B2B ). Hasil penelitian ini hanya menunjukan pengaruh salesperson customer orientation pada sikap pelanggan terhadap salesperson dan pengaruh sikap pelanggan terhadap salesperson dan produk pada kepuasan pelanggan. Diharapkan penelitian ini mampu memberikan masukan bagi perusahan dalam hal pengembangan salesperson customer orientation sehingga dapat menciptakan hubungan jangka panjang pelanggan.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | salesperson customer orientation, sikap pelanggan terhadap salesperson, sikap pelanggan terhadap produk, kepuasan pelanggan, dan sales performance |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 26 Jun 2015 07:23 |
| Last Modified: | 17 Feb 2016 07:35 |
| URI: | http://repository.maranatha.edu/id/eprint/13629 |
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