Wendy, Wendy (0952082) (2013) Pengaruh Sales Person Customer Orientation pada Customer Complaint Satisfaction: Customer Attitude Toward Salesperson sebagai Mediasi. Undergraduate thesis, Universitas Kristen Maranatha.
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Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh salesperson customer orientation pada customer complaint satisfaction dengan customer attitude toward salesperson sebagai variabel mediasi. Penelitian ini menggunakan analisis jalur sebagai analisis penelitian ini. Sampel penelitian ini adalah salesperson dari perusahaan business to business di Kota Bandung dan pelanggan dari salesperson tersebut. Hasil penelitian ini menunjukkan bahwa hanya pengaruh langsung salesperson customer orientation pada customer attitude toward salesperson dan customer complaint satisfaction.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | salesperson, customer orientation, customer complaint satisfaction, customer attitude toward salesperson |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Economics > 52 Management Department |
| Depositing User: | Perpustakaan Maranatha |
| Date Deposited: | 24 Jun 2015 07:22 |
| Last Modified: | 16 Feb 2016 07:31 |
| URI: | http://repository.maranatha.edu/id/eprint/13535 |
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