Peranan Controller dalam Pengendalian Penjualan untuk Menunjang Efektivitas Penjualan : Studi Kasus pada PT. Astra International, Tbk. Toyota Sales Operation(AUTO2000)

Ferdinand, Redly (0551331) (2010) Peranan Controller dalam Pengendalian Penjualan untuk Menunjang Efektivitas Penjualan : Studi Kasus pada PT. Astra International, Tbk. Toyota Sales Operation(AUTO2000). Undergraduate thesis, Universitas Kristen Maranatha.

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Abstract

The purpose of this research is to identifying trading effectiveness at company and controller role in trading control to support trading effectiveness. Thirty participant are involved from PT. Astra International, Tbk TSO (Auto 2000). Analytical descriptive and analytical statistic are used in the research. Field research and library research are used for technicque to get the data. The increasing of sales revenue from Rp 35.548.889.903 to Rp 43.495.663.220 indicated trading effectiveness at company. Correlation coeffisient 0,478, percentage for determination coefficient 22,84% and acceptable hypotesis 2,88 > 2,048. The result show that controller quite a lot have a role in trading control to support trading effectiveness at PT.Astra International,Tbk TSO (Auto 2000).

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Controller, trading control, trading effectiveness
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Faculty of Economics > 51 Accounting Department
Depositing User: Perpustakaan Maranatha
Date Deposited: 24 Jun 2015 01:41
Last Modified: 18 Feb 2016 10:54
URI: http://repository.maranatha.edu/id/eprint/13521

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